Google Play 正在测试 AI 图片搜应用：可上传截图或拍照找 App

外媒 Android Authority 在拆解 Google Play 商店应用 v52.8.55-34 时发现，谷歌正在为内置 AI 搜索 Ask Play 开发图片搜索功能。已成功启用的相关界面显示，用户可以直接上传图片，或调用相机拍照来搜索应用。

这项能力的核心价值，是把原本依赖模糊关键词的找应用方式，改成直接用视觉线索检索。例如看到某张主屏幕截图里的小组件、陌生的应用界面，或者某款应用的整体风格，都可以交给 Ask Play 识别并反向定位可能的应用。

从体验上看，它接近 Google Lens 和“圈选即搜”，但入口发生在 Play 商店内，并且叠加了对话式 AI 搜索的能力。对于做 AI 工具导航、应用推荐或竞品比对的用户，这意味着截图会比文字更有效地成为检索入口。

报道还提到，谷歌可能在新版应用详情页中嵌入 Ask Play 界面，用户向下浏览时会看到 AI 生成的问题提示，例如与隐私要求相关的询问，点击后即可查看更具体的信息。

Android Authority found in Google Play Store app version v52.8.55-34 that Google is developing an image search feature for Ask Play, its built-in AI search experience. The enabled UI suggests users will be able to upload an image or use the camera to search for apps.

The practical use case is straightforward: instead of trying to describe an app with vague keywords, users can rely on visual cues. A homescreen screenshot, an unfamiliar app interface, or a distinctive UI style could be used as input for Ask Play to identify likely apps.

The experience appears closer to Google Lens or circle-to-search, but inside Play Store and combined with conversational AI search. For AI tool directories, app discovery flows, and competitor research, this shifts app lookup toward screenshot-driven retrieval instead of text-only queries.

The report also says Google may embed Ask Play into redesigned app detail pages, showing AI-generated prompts as users scroll, such as questions about privacy requirements, with taps leading to more specific details.