前 Spotify 员工拿 1000 万美元,要把 Spotify 式推荐用到电商 Ex-Spotify staff raise $10M to bring Spotify-style AI recommendations to online stores
三个前 Spotify 工程师把给 Spotify 做推荐的 AI 搬到了电商上。他们搞了个新公司 Malachyte,刚拿到 1000 万美元种子轮。这套系统能根据你正在看什么、点什么,实时猜出你现在想买什么,不需要登录、不需要历史记录。它在 Spotify 上已经驱动了大约 90% 的推荐,覆盖 8 亿用户;现在想用来改变网上购物'只看你以前买过啥'的旧模式。
Three former Spotify engineers raised $10 million to bring the AI behind Spotify's recommendations to online shopping. Their startup, Malachyte, uses a real-time system to predict what a shopper wants right now, even without an account or past purchases. The tech already powers about 90% of Spotify's recommendations for 800 million users, and now aims to make e-commerce less reliant on 'buy it again' logic.
## 背景 过去几年,Spotify 之所以总能猜中你想听什么,靠的是一套叫 Vector AI 的行为预测系统。它不只看你以前听了什么,而是实时判断你接下来想干什么。据报道,这套系统支撑了 Spotify 约 90% 的推荐,服务 8 亿用户。现在,参与打造这套系统的三位工程师 Sidd Motwani、Ian Anderson 和 Shivaditya Sinha 从 Spotify 出来,成立了新公司 Malachyte,打算把同样的能力用到电商上。公司刚宣布完成 1000 万美元种子轮融资,由 Bessemer Venture Partners 和 Gradient 共同领投,Harpoon Ventures 参投。 ## 细节 Malachyte 想解决的问题很简单:现在的网上商店大多‘千人一面’,新访客看到的是通用首页,老顾客推荐的也只是‘你以前买过什么’,而不是‘你现在需要什么’。它的平台用一套名叫‘双头 Vector AI’的系统,在页面加载的瞬间就开始预测顾客想找什么,不需要账号,也不需要历史记录。比如你搜‘重型靴子’并点了两次钢头靴,页面就会自动把工装裤、手套往前排,把皮鞋往后推。每一次点击、滚动、搜索都会让系统更懂你当下的意图。 公司从 2024 年开始开发和测试,合作过 20 多家旅游、生鲜和零售企业,最终聚焦电商。平台 2025 年秋季在 Fun.com 上线,2026 年 6 月起向 Shopify 商家开放,大商家可以通过 API 接入。 ## 影响 如果这套系统真的普及,网上购物会从‘记住你’变成‘懂你此刻’。对商家来说,这可能是转化率的新机会;对用户来说,购物体验会更像真人导购。创始人也提到,更大的机会是把商品陈列和营销统一到同一套对用户行为的理解上。不过,目前它还是种子轮阶段,实际效果有待更多商家验证。
## Background Spotify's ability to predict what you want to hear comes from a behavioral intelligence system called Vector AI. Rather than only looking at what you listened to in the past, it figures out what you're likely to do next. The system reportedly powers about 90% of Spotify's recommendations for its 800 million users. Now, three engineers who built it — CEO Sidd Motwani, Ian Anderson, and Shivaditya Sinha — have left to launch Malachyte, bringing the same technology to e-commerce. The startup announced Thursday that it raised $10 million in seed funding, co-led by Bessemer Venture Partners and Gradient, with Harpoon Ventures participating. ## Details Malachyte wants to fix a familiar problem: most online stores treat everyone the same. First-time visitors see a generic homepage, and returning customers get suggestions based on what they bought before, not what they need right now. The platform uses a 'two-headed Vector AI' to predict what a shopper wants, starting the moment a page loads. It does this without requiring an account or purchase history. For example, searching for 'heavy-duty boot' and clicking on steel-toed boots is enough to push work pants and gloves up the page and dress shoes down, in real time. Every subsequent click and search sharpens the system's guess. The company has been testing since 2024 and worked with more than 20 travel, groce