旧金山满大街AI广告牌,连搞技术的人都看不懂 SF's AI Billboards Are Total Nonsense, Even for Tech Workers
[9赞/12评] 旧金山街头现在到处是AI公司的广告牌,但大多数人根本看不懂这些广告在卖什么,连在科技行业工作的人也一头雾水。有评论说这些广告就像占地盘,不是为了拉客户,而是为了宣示主权。还有人调侃,AI已经成了像盐一样的大路货,广告再多也分不清谁是谁。更夸张的是,有乐队甚至在演唱会上带着观众喊'去死吧AI'。
[9 upvotes/12 comments] San Francisco is now plastered with AI billboards, but most people can't tell what they're advertising, even tech insiders. Some say the billboards are just land claims by companies staking territory, not consumer marketing. Others joke that AI is becoming a commodity like salt, so the ads blur together. One band even led the crowd in a chant of 'F*k AI!'
## 广告牌上到底在卖什么? 原帖标题为“AI广告牌正在毁掉旧金山”,直接表达了对AI创业公司广告牌泛滥的不满。这些广告牌变得越来越晦涩难懂,一位评论者表示,旧金山多年来一直有各种看不懂的广告牌,但最近比例更高了,即使是在科技行业工作、对行业趋势有了解的人也看不懂。他质疑:如果连我都不知道你在打什么广告(甚至不知道是谁在打广告),这对销售有什么帮助? 另一位评论者补充说,AI广告牌太多了,根本没法区分那些AI创业公司,哪怕广告上真的写了产品是什么,也记不住谁是谁。这充分说明,广告的密度已经高到让效果适得其反。 ## 公司到底图什么? 一些评论认为这背后有战略意图。有人把这种广告牌比作“在月球上插旗”——科技公司用广告牌宣示对旧金山和科技领域的所有权,至于消费者影响,反而是次要的。还有人认为这是一个“公地悲剧”:所有人都在投放AI广告,结果就是所有人都在噪音中淹没,谁也出不了头。 ## 历史总是惊人的相似 也有评论指出,这种广告轰炸并非新鲜事。有人回忆,年轻的时候,旧金山的广告牌上也全是Web 2.0创业公司、SaaS产品、加密货币垃圾币的广告。但以前至少能看出那家公司是干嘛的,现在AI广告就像“不同品牌的食盐广告”,因为AI本身已经快变成日用品,没什么差异化。 还有人提到了真实的不满情绪:乐队Chat Pile在旧金山演出时,主唱带着全场观众高喊“去死吧AI”。整体来看,大家的感觉是困惑、讽刺加疲倦,对这股AI营销狂潮已经腻了。
## What's on Those Billboards? The original post titled "The AI Billboards Are Killing SF" highlights how AI startups have flooded San Francisco with billboards that are increasingly cryptic. One commenter notes that SF has had inscrutable billboards for at least a decade, but recently the percentage has grown even for people who work in tech and follow industry trends. They wonder: if even I don't know what you're advertising, how does this help sales? Another commenter adds that there are so many AI billboards that they legitimately can't differentiate any of the AI startups anymore, even if the ads actually state what the product does. This suggests the sheer volume has made the advertising counterproductive. ## Why Do Companies Do It? Some see a strategic purpose. One commenter likens the billboards to "putting a flag on the moon" — they are how tech companies claim ownership of SF and the tech sphere, with any consumer influence being incidental. Another describes the situation as a tragedy of the commons, where the flood of ads makes it impossible to stand out. ## History Repeats Itself A few commenters point out that this isn't new. One recalls that when they were young, every billboard in SF featured some stupid web 2.0 startup, SaaS product, or crypto shitcoin. Another says at least with web 2.0 companies you could usually tell what they actually did — now AI billboard